EPISODE #86: The Battle for Dallas: The AFL Texans vs. The NFL Cowboys – With John Eisenberg

By the end of the 1958 NFL season – one punctuated by an iconic, nationally televised “Greatest Game Ever Played” championship – interest in professional football had risen to unprecedented levels across the country, capturing enough attention to seriously challenge baseball for America’s chief sporting interest.  Nowhere was the ground more fertile than in the state of Texas, where college and even high school football had held sway for generations – but the pro game (last attempted with a relocated 1952 NFL franchise called the Texans that ended in mid-season abandonment) had still yet to firmly root.

But in the spring of 1960, after an unlikely series of events, two young oil tycoons each became convinced of the opportunity to start their own pro franchises in Dallas’ legendary Cotton Bowl: a reincarnated club called the “Texans” – part of a new upstart circuit called the American Football League; and a hastily arranged response from the established (and newly threatened) NFL called the “Cowboys.”  Virtually overnight, a bitter professional football feud was born – with Dallas sports fans caught in the crossfire.

Texans owner (and AFL league founder) Lamar Hunt and Cowboys head Clint Murchison wasted no time drawing battle lines for the hearts and minds of Dallas’ (and the state’s) pigskin faithful; their teams took each other to court, fought over players, undermined each other’s promotions, and rooted like hell for the other guys to fail.  

Hunt’s Texans focused on the fans – building squads heavy on local legends and using clever promotions to draw attention to both his new team, and the new league.  Murchison’s Cowboys concentrated their efforts on the game – hoping to quickly match the competitiveness of the NFL’s established teams with a young cerebral coaching talent named Tom Landry, and a draft strategy that eyed the long term.

John Eisenberg (Ten-Gallon War: The NFL’s Cowboys, the AFL’s Texans, and the Feud for Dallas’s Pro Football Future) joins host Tim Hanlon to discuss the three-year battle for pro football supremacy in Dallas – from which both teams eventually (and ironically) emerged victorious in their separate pursuits of success.

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Ten-Gallon War: The NFL’s Cowboys, the AFL’s Texans, and the Feud for Dallas’s Pro Football Future - buy here

            

Cool Dallas Texans AFL Stuff from Riddell and Reebok - buy here

EPISODE #03: Author Michael MacCambridge on Lamar Hunt & the American football league

Sports author/historian Michael MacCambridge (America’s Game: The Epic Story of How Pro Football Captured a Nation; Lamar Hunt: A Life in Sports) joins Tim Hanlon to discuss the legacy of Lamar Hunt – the most unlikely of sports executive pioneers – and the outsized role he played in modernizing 1960s pro football into the enduring American sports juggernaut it is today.  MacCambridge recounts how a strong rebuff from the stodgy 1950s NFL establishment galvanized Hunt’s determination to disrupt the football status quo, how the AFL’s “Foolish Club” of owners persevered through staggering financial losses, how Kansas City mayor Harold Roe “Chief” Bartle wooed Hunt and his flailing Dallas Texans franchise to the City of Fountains, and the karmic irony of the AFL Chiefs’ victory over Max Winter’s NFL Minnesota Vikings in the final AFL-NFL Super Bowl (IV) in 1970.

Lamar Hunt: A Life in Sportsbuy book here

America's Game: The Epic Story of How Pro Football Captured a Nationbuy book here

ESPN College Football Encyclopedia: The Complete History of the Gamebuy book here

Chuck Noll: His Life's Work - buy book here