EPISODE 367: Myron Cope: Voice of the Steelers - With Dan Joseph
Voice of America news editor and Pittsburgh native Dan Joseph ("Behind the Yoi: The Life of Myron Cope, Legendary Pittsburgh Steelers Broadcaster") joins the podcast this week for a deep dive into the legacy of one of pro football's most unique broadcast voices.
Myron Cope (1929-2008) served as the radio color commentator for the NFL's Pittsburgh Steelers from 1970 to 2005, becoming an irreplaceable voice in NFL broadcasting. Known for his distinctive, gravelly tone and catchphrases like “Yoi!” and “Okle-dokle,” Cope's excitement and unapologetic support for the Steelers led fans to mute their TVs and tune into his radio broadcasts. His career extended beyond game days, with his pioneering evening talk show dominating Pittsburgh’s airwaves for over two decades and earning him the honor of being the first pro football announcer inducted into the National Radio Hall of Fame.
Born and raised in Pittsburgh to Lithuanian Jewish parents, Cope initially pursued journalism, writing for publications such as Sports Illustrated. But it was through the airwaves that he truly captured fans’ hearts. In 1975, Cope created the "Terrible Towel" - a gold towel Steelers fans waved in support of their team - which became a powerful emblem of Steelers Nation. His contributions to the team’s lore also include co-naming 1972's “Immaculate Reception,” forever tying him to one of the NFL’s most iconic plays.
Beyond broadcasting, Cope’s legacy reflects his dedication to his family and community. He donated all Terrible Towel royalties to the care facility where his son, born with brain damage, still resides. Over his lifetime, Cope raised hundreds of thousands of dollars for children with disabilities, underscoring the kindness and loyalty that endeared him to Pittsburgh and solidified his place in sports history.