EPISODE #74: Clive Toye

Soccer America columnist (and Episode #6 interviewee) Paul Gardner summed up this week's Hall of Fame guest in his May 2015 commentary:

“The debt owed by American soccer to Clive Toye is a vast one. It is not too much of an exaggeration to say, flatly, that without Toye’s blind faith in the sport in the 1970s, pro soccer in the USA would have withered and died. Yes, Phil Woosnam and Lamar Hunt and Bob Hermann were there too. But in those unpromising years it was Toye’s voice -- it came in a steady flow of ridiculously optimistic press releases and grandiose plans for a future that few others even dared to ponder -- that called loudest.

“The New York Cosmos general manager credited with turning that league’s fortunes around when he signed Pele to a contract in 1975. Toye, who was born in England and came to the United States in 1967 at the age of 33, was president of three North American Soccer League teams – the Cosmos, Chicago Sting and Toronto Blizzard – and general manager of the [original National Professional Soccer League and subsequent NASL] Baltimore Bays.  [He] was an official of the NASL in helping it through its crisis year of 1969 and in its final months in 1985 – and helped to found the third American Soccer League in 1988.

There has always been the spirit of a showman in Toye, and surely it was that spirit that enabled Toye to overlook the virtual collapse of the old North American Soccer League and to see instead a glittering future for the sport in the USA, even to declare to anyone who was listening -- and not many were in those days -- the preposterous notion that the USA should begin preparing to stage the World Cup.

“And when the NASL, by the skin of its teeth and by the mad devotion of Toye et al., did survive, it was Toye who gave the reborn league its glittering image with his invention of the Cosmos, with his canny maneuvering and dealing, who brought Pele and Beckenbauer to New York.  Showmanship indeed.”

Toye (A Kick in the Grass: The Slow Rise and Quick Demise of the NASL; Anywhere in the World) joins host Tim Hanlon for a lyrical and anecdote-filled journey through the pro league that he helped create, later put to rest, and which ultimately shored up the long-term foundation of the “beautiful game” in America.

We appreciate our sponsors OldSchoolShirts.com, SportsHistoryCollectibles.com, Podfly, and Audible for their support of this week’s episode!

          

A Kick in the Grass: The Slow Rise and Quick Demise of the NASL - buy book here

Anywhere in the World - buy book here

Toby and the Greatest Game - buy book here