In a league uniquely rich in comic misadventures and financial disasters, perhaps no one franchise from the World Football League’s inaugural 1974 season stood out more for its own brand of woeful ineptitude than the Detroit Wheels.
Saddled from inception by an unwieldy ownership group of 33 different founding investors – including Motown Records superstar Marvin Gaye and Little Caesar’s Pizza founder (and budding Detroit pro sports patron) Mike Illitch – the Wheels’ front office featured neither cohesive management nor adequate funding to cover even the most basic of operating expenses, let alone a realistic budget from which to field a competitive team.
Unwilling to spend more than $10,000 per player, management unwittingly took the club out of contention for most of the NFL and CFL veterans flocking to other WFL franchises, while securing only three signings from its 33 picks in the league's college draft. In pre-season desperation, the Wheels even advertised an open tryout that drew over 600 hopefuls, yet produced none good enough to make the roster. As training camp progressed at Eastern Michigan University, one owner even suggested that the team move the players into tents in a nearby public park to help cut costs.
Worse still, the Wheels couldn’t secure a lease at either Detroit’s downtown Tiger Stadium or Ann Arbor’s (University of) Michigan Stadium – having to settle instead for Eastern Michigan’s Rynearson Stadium in Ypsilanti, 35 miles and full hour’s drive outside of the city. Unsurprisingly, the team averaged just 11,264 fans across five-ever home games, save for a relocated sixth match played in even further-distant London, Ontario, Canada before an assemblage of barely 5,000.
Not that there was much to cheer for anyway. The Wheels lost their first ten games of the season, winning only once (a 15-14 away squeaker at the then-league-leading Florida Blazers in Orlando on September 11, 1974), before dropping their next three to fall to a WFL-worst 1-13 record. By October 10th, creditors and the league had had enough, and the Wheels folded into oblivion – six games short of completing their first and only season.
WFL researcher Mark Speck (Nothing but a Brand-New Set of Flat Tires: The Sad, Sorry Saga of the 1974 Detroit Wheels of the World Football League) returns to the show to fill in the rest of the details!