Domestically, American football has never been more popular (or prosperous) than it is today - yet questions continue to circle among the ownership class of the NFL as to how the pro game can continue to grow outside the confines of its current 32-team franchise structure.

While the feasibility of pursuing more club expansion within the US is hotly debated, there is no denying that the true future of the league's fortunes rests on its ability to more reliably tap into the massive fan fervor for pro pigskin building in international markets.

Ben Issacs ("The American Football Revolution: How Britain Fell in Love with the NFL") makes the case that the UK might be one of the most logical regions to put on the league's shortlist - buttressed by a surprisingly strong history of interest in and support for the game - especially in London, where nearly three dozen regular season games have been played since 2007.

In fact, the British Isles have been fascinated with American football for much longer than that - and Isaacs takes us through some of the evidence, including: the NFL's American Bowl pre-season exhibition series during the 1980s; the post-season 1984 USFL Wembley Stadium matchup between the champion Philadelphia Stars and the Burt Reynolda/Tim Bassett-owned Tampa Bay Bandits (for the long-forgotten "Jetsave Challenge Cup"); the ill-fated league-sponsored World League of American Football (with the 1991 World Bowl champion London Monarchs); and the reconstituted NFL Europe/Europa and its still-revered Scottish Claymores.

The American Football Revolution: How Britain Fell in Love with the NFL - Buy Book Here

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Youngstown State professor Denis Crawford ("The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports") joins the 'cast for a jam-packed deep dive into the life of one of the most underrated, yet enormously influential pro sports figures of the 1970s/80s.

A third-generation scion of a prominent Canadian industrialist family steeped in both media and sports team ownership, John F. (Johnny) Bassett distinguished himself from his elders as a marketing-savvy showman with a P.T. Barnum-esque flair for spectacle and a penchant for challenging the traditional conventions of professional sports - notably with teams in leagues predicated on bucking the establishment:

The World Hockey Association's Toronto Toros and Birmingham Bulls;
The World Football League's Toronto Northmen/Memphis Southmen;
World Team Tennis' Toronto-Buffalo Royals; AND
The United States Football League's Tampa Bay Bandits

Through all his adventures, Bassett catered to the common fan, demanded fair treatment of athletes, and forced traditionalist sports owners to take hard looks at the way they did business.

Crawford helps us unpack some of Bassett's most notable escapades, including: a quixotic attempt to compete with the NHL's Maple Leafs; raiding the NFL for Miami Dolphins stars Larry Csonka, Jim Kiick and Paul Warfield; battling the Canadian government over American football; an audacious attempt at marketing pro hockey in the Deep South; and his bitter rivalry with a greedy Donald Trump for the soul of the USFL.

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The American Football Revolution: How Britain Fell in Love with the NFL - Buy Book Here

The Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of North American Sports - buy book here