EPISODE 287: Texas Stadium - With Burk Murchison & Michael Granberry

​​In 1966, when a still-young Dallas Cowboys franchise ended six years of NFL futility with its first winning season and a championship game appearance, the team’s founder/owner Clint Murchison, Jr. was already dreaming bigger.

In order to vault his club into the league's elite, Murchison knew he needed a better home situation than as a renter at the aging Cotton Bowl in Dallas’ Fair Park - one where he could eventually generate his own direct revenue streams, while simultaneously elevating fans' game-day experience.

Clint, Jr.s' s son Burk Murchison and Dallas Morning News writer Michael Granberry ("Hole in the Roof: The Dallas Cowboys, Clint Murchison Jr., and the Stadium That Changed American Sports Forever") join the podcast this week to help us delve into the history and mythology of Texas Stadium - the Cowboys' groundbreaking suburban Irving, TX home for 38 seasons (1971-2008) that not only fulfilled their owner's ahead-of-its-time vision, but also became the de facto template for modern-day sports facility expectations - for better or worse.

Hole in the Roof: The Dallas Cowboys, Clint Murchison, Jr., and the Stadium That Changed American Sports Forever - buy book here

EPISODE 286: Atlanta-Fulton County Stadium - With the "Ground Crew"

​We're back from our extended Thanksgiving break with an inside look at the venerable sports venue that single-handedly elevated 1960s-era Atlanta to "major league" status, and cemented its place among the most important American cities.

Atlanta-Fulton County Stadium - known simply as "Atlanta Stadium" when it opened in 1965 - was the long-time home of Major League Baseball's Braves (1966-96), the National Football League's Falcons (1966-91), two incarnations of the North American Soccer League's Atlanta Chiefs, and college football's postseason Peach Bowl (1968-92).

And nobody knew its inner workings better than the facility's hard-working "ground crew" who tended to the whims and vicissitudes of the teams, players, owners, and even fans that called the stadium home for 30+ memorable years.

1970s stadium crew members Harvey Lee Frazier and David Fisher - along with "as-told-to" author Austin Gisriel ("Ground Crew Confidential") - join the podcast to share a bevy of little-known "behind-the scenes" memories of the facility that helped put Atlanta on the map - with the help of influential figures like Hank Aaron, Phil Woosnam, Ted Turner, the Beatles, and even high-wire great Karl Wallenda.

Ground Crew Confidential - buy book here

EPISODE 284: How New Orleans "Moved the Chains" - With Erin Grayson Sapp

An important but surprisingly little-remembered story in the history of pro football - and a turning point in the city of New Orleans' eventually successful pursuit of an NFL franchise - is the subject of this week's hugely intriguing conversation with Erin Grayson Sapp, author of "Moving the Chains: The Civil Rights Protest That Saved the Saints And Transformed New Orleans".

From the book's dust-jacket:

We remember the 1966 birth of the New Orleans Saints as a shady quid pro quo between the NFL commissioner and a Louisiana congressman. Moving the Chains is the untold story of the athlete protest that necessitated this backroom deal, as New Orleans scrambled to respond to a very public repudiation of the racist policies that governed the city.

In the decade that preceded the 1965 athlete walkout, a reactionary backlash had swept through Louisiana, bringing with it a host of new segregation laws and enough social strong-arming to quash any complaints, even from suffering sports promoters. Nationwide protests had assailed the Tulane Green Wave, the Sugar Bowl, and the AFL’s preseason stop-offs, and only legal loopholes and a lot of luck kept football alive in the city.

Still, live it did, and in January 1965, locals believed they were just a week away from landing their own pro franchise. All they had to do was pack Tulane Stadium for the city’s biggest audition yet, the AFL All-Star game. Ultimately, all fifty-eight Black and white teammates walked out of the game to protest the town’s lingering segregation practices and public abuse of Black players. Following that, love of the gridiron prompted and excused something out of sync with the city’s branding: change. In less than two years, the Big Easy made enough progress to pass a blitz inspection by Black and white NFL officials and receive the long-desired expansion team.

The story of the athletes whose bravery led to change quickly fell by the wayside. Locals framed desegregation efforts as proof that the town had been progressive and tolerant all along. Furthermore, when a handshake between Pete Rozelle and Hale Boggs gave America its first Super Bowl and New Orleans its own club, the city proudly clung to that version of events, never admitting the cleanup even took place.

Moving the Chains: The Civil Rights Protest That Saved the Saints and Transformed New Orleans - buy book here

EPISODE 279: Larry Csonka

He's enshrined as a member of the College Football Hall of Fame for his record-breaking, two-time consensus All-American fullback rushing career at Syracuse in the mid-1960s.

He's an inductee of the Pro Football Hall of Fame, most notably for his dominant rushing prowess with the Don Shula-coached Miami Dolphins of the early 1970s - and his leading role in the club's three consecutive Super Bowl appearances, two back-to-back NFL titles, and its unparalleled perfect undefeated season in 1972.

But in our conversation this week with legendary gridiron star Larry Csonka ("Head On: A Memoir"), we digress (and obsess) into some of the lesser-known chapters of an impressively unique career - including his first professional years with Miami as part of the old American Football League in the late 60s; a bombshell move (along with Dolphin teammates Paul Warfield and Jim Kiick) to the upstart World Football League's Memphis Southmen (née Toronto Northmen) in 1974; and front office roles with the original USFL's Jacksonville Bulls (1984-85).

Head On: A Memoir - buy book here

EPISODE 276: The Toledo Troopers - With Steve Guinan

​​Author/team biographer Steve Guinan (We Are the Troopers: The Women of the Winningest Team in Pro Football History) helps us celebrate the return of football this week - with a look back at ​​the unheralded story of the most dominant women's team of the 1970s -the Toledo Troopers.

Winners of seven consecutive championships across two different leagues - Sid Friedman's barnstorming Women’s Professional Football League (1971-72), and the pioneering true-pro successor National Women's Football League (1974-77) - the Troopers compiled an astounding 58-4-1 record over its nine years of life, including six seasons of undefeated play.

Led by the league's most recognizable star Linda Jefferson and overseen by its hard-charging owner/head coach Bill Stout - the Troopers' roster was an unlikely assemblage of housewives, factory workers, hairdressers, former nuns, high school teachers, bartenders, mail carriers, pilots, and would-be drill sergeants - whose combined spirit, tenacity and simple "love for the game" helped create what even the hallowed Pro Football Hall of Fame officially recognizes as the “winningest team in professional football history.”

We Are the Troopers: The Women of the Winningest Team in Pro Football History - buy book here

EPISODE 267: Pro Football's Kenny Washington - With Dan Taylor

Fresno Grizzlies baseball TV play-by-play broadcaster (and Episode 208 guest) Dan Taylor ("Lights, Camera, Fastball: How the Hollywood Stars Changed Baseball") returns to the podcast - this time with the story of one of the most unheralded players in pro football history.

In his new book "Walking Alone: The Untold Journey of Football Pioneer Kenny Washington," Taylor writes the first solo biography devoted to collegiate star and original Los Angeles Rams standout running back Kenny Washington (1918-71) - perhaps the best known of the pro game's "Forgotten Four" (the others: Woody Strode, Bill Willis, and Marion Motley) - collectively recognized as the first Black athletes to permanently break pro football's color barrier in 1946.

Of the group, it was Washington - a one-time UCLA teammate of Jackie Robinson in both baseball and football - who officially re-integrated the NFL by signing with the just-relocated-from-Cleveland Rams (he convinced the club to later sign Strode).

While Willis and Motley were doing similarly with the challenger All-America Football Conference (and later NFL-absorbed) Cleveland Browns - ultimately earning them selections to the Pro Football Hall of Fame - Washington has yet to join them in such recognition, despite being the first of any of them to achieve the feat.

Of course, there is MUCH more to the story - including Washington's prolific minor league football exploits, frequent small-part film roles, and local LA celebrity status. By the end of this episode, you too will be convinced that Washington deserves a place in the Canton's hallowed Hall.

Walking Alone: The Untold Journey of Football Pioneer Kenny Washington - buy book here

EPISODE 263: "The Football History Dude" - With Arnie Chapman (Vacation Special)

We're taking a few days of early summer vacation this week - but not before sitting down for a very fun interview with pro football enthusiast and friend-of-the-show Arnie Chapman - as a guest on his popular Sports History Network podcast "The Football History Dude."

Tim and Arnie dive into some of the most memorable football-related episodes of "Good Seats Still Available" thus far - and wax nostalgic on mutually favorite former circuits like the World Football League, the first XFL, the World League of American Football, and the original USFL, among others.

Please enjoy this conversation we recorded a few weeks back - and be sure to check out all the other great podcasts across the Sports History Network!

Check out “The Football History Dude” here and here

Check out “Sports History Network” here

EPISODE 260: The World Football League - With Ryan Hockensmith

We revisit the endlessly fascinating World Football League - and its enigmatic founder/first commissioner Gary Davidson - with ESPN.com senior writer Ryan Hockensmith ("The Renegade Who Took On the NFL [And the NBA and the NHL]").

Drawing on recent interviews with Davidson, former NFL defectors Larry Csonka & Paul Warfield, and previous podcast guests Howard Baldwin & Upton Bell, Hockensmith delves into some of the more memorable (and a few of the truly unbelievable) historical moments in the WFL's brief mid-1970s existence - all one-and-a-half seasons of it.

The tales are tall, but the history is real - and Hockensmith makes it seem as fresh and vivid as the original events themselves nearly 50 years after its flashy debut and quickly spectacular flameout.

Breaking the Game Wide Open - buy book here

EPISODE 259: Howard Baldwin Returns!

Hollywood film producer (Ray; The Game of Their Lives; Sudden Death) and original New England/Hartford Whalers founder/owner Howard Baldwin (Slim and None: My Wild Ride from the WHA to the NHL and All the Way to Hollywood) returns after a three-year absence to help fill in some of the gaps left over from Episode 100, and to dish on "new" territory from his hard-to-believe career, including:

• The contagious indefatigable spirit of WHA founder Dennis Murphy

• Who really paid for Bobby Hull's headline-grabbing contract (and who didn't)

• How Houston and Cincinnati went from being "in" the June 1978 WHA-NHL "merger," to being "out" of the senior league's "expansion" a year later

• The early 1990s saga of the HC CSKA Moscow "Red Army" team (aka the "Russian Penguins")

• Why the way to San Jose stopped first in Pittsburgh and then Minnesota; AND

• The World Football League's (almost) "Boston Bulls"

Slim and None: My Wild Ride from the WHA to the NHL and All the Way to Hollywood - buy here

“Red Penguins” - streaming video from Amazon Prime Video here

EPISODE 258: The (Original) USFL's Washington Federals - With Jake Russell

With the rebooted (though still potentially trademark-infringing) USFL now in full swing, we take a look back at one of the clubs from the original version that didn't make the cut this time around - the Washington Federals.

Washington Post sports reporter Jake Russell ("As the USFL Restarts, A Look Back at the Washington Federals") takes us inside his pursuit to decode the numerous curiosities of one of the first league's poorest-performing franchises - both on the field (a 7-22 record over two seasons), and in the stands (the USFL's second-worst average home attendances each year at venerable RFK Stadium).

Snakebitten from the start by: an initial owner who instead swapped for a franchise in Birmingham, AL; a convoluted, decision-slowing three-company joint venture/limited-partnership ownership structure; and a newly ascendant Redskins team celebrating its first NFL title in 41 years just weeks before the new team's debut - the Federals' journey in the USFL was beset by revenue shortfalls, poor timing and just plain bad luck.

Still, the Feds had their moments - and Russell takes us inside some of his conversations with notable names in the team's brief, but colorful history (including one of the league's best logo/color schemes) like veteran QB Kim McQuilken, rookie QB Mike Hohensee, RB Craig James, and WR Joey Walters.

EPISODE 255: Minnesota's Metropolitan Stadium - With Stew Thornley

Baseball historian, Minnesota Twins official scorer and Episode 114 guest Stew Thornley ("Metropolitan Stadium: Memorable Games at Minnesota's Diamond on the Prairie"), returns for a fond look back at the semi-iconic structure that helped secure "major league" status for the Twin Cities in the early 1960s.

Known simply as "The Met" by area locals (or even the "Old Met" to distinguish from the downtown Minneapolis Hubert H. Humphrey Metrodome that effectively replaced it in 1982), Bloomington's Metropolitan Stadium opened in April of 1956 with the stated hope of luring a Major League Baseball franchise to the region - just as the sport was beginning to chart its modern-era manifest destiny.

While ultimately luring Calvin Griffith's Washington Senators to become the Twins in 1961 - as well as the expansion NFL football Vikings that same year - the Met was mostly the exclusive home of the minor league American Association Minneapolis Millers for its first five years of existence, save for a handful of annual NFL preseason exhibition games and two regular season Chicago Cardinals matches in 1959.

In 1976, it also became the popular outdoor home of the North American Soccer League's Minnesota Kicks - and its legions of young tailgate-crazy fans.

Ahead of its time in the mid-50s, Met Stadium was nearly obsolete by the end of the 70s - decent for baseball, not so much for football - and rumors of at least the Vikings absconding for another to-be-built stadium in the area (including concepts for a domed enclosure or a new football-only facility between it and the nearby indoor Met Center) swirled around the community as early as 1970.

Alas, after only 21 seasons each for the Twins and the Vikings (six for the Kicks), Metropolitan Stadium succumbed to poor maintenance and the allure of a new, winter-proof Metrodome. Demolished in 1985, the Met gave way to what is now the country's largest shopping center - the Mall of America.

Metropolitan Stadium: Memorable Games at Minnesota’s Diamond on the Prairie - buy book here

EPISODE 253: "Out of Their League" - With Dave Meggyesy

A pro football​ player who protests against the actions of his government, is shunned by ​the league establishment, and eventually ​winds up out of the ​game, working for social justice. ​ No, it's not Colin Kaepernick​; it's the 1960s NFL saga of a former St. Louis Cardinals linebacker named Dave Meggyesy.

A 17th-round draft pick in 1963 out of Syracuse, Meggyesy was a steady presence and reliable performer for seven mostly mediocre Cardinal seasons (save for a 1964 season-ending Bert Bell Benefit [aka "NFL Playoff"] Bowl victory over Green Bay) - when​ he quit at the height of his career​, ​repulsed by a game he saw rife with problems and injustices, and a nation fighting an increasingly futile war in Vietnam.

In 1970, he wrote​ a bombshell exposé of a book called​ ​"​Out of Their League​"​ – a blistering assault on football and ​the institutions that enabled it - in which ​he detailed ​multiple ills of the game, many of which still exist today. ​

Racism, corruption, militarism, institutionalized violence, drug abuse, collegiate "amateurism," and the relentless inevitability of injuries and their lasting effects - blunt and searing insights that​ ​​not only ​shocked ​fans of the NFL, ​but also​ ​shook up the broader 1970s ​sport​s establishment.​​

​Still​​, at its heart,​ ​Meggyesy's​ memoir ​wa​s also a moving de​piction​ of ​his individual​ struggle​ for social justice and personal liberation​, the contents of which were both ahead of its time - and as timely as ever.​

Out of Their League - buy book here

EPISODE 250: Arena Football's New York Dragons - With Gregg Sarra

We reminisce about the original Arena Football League and its curious dalliances with the New York metropolitan area, with veteran Newsday sports writer/columnist Gregg Sarra - who not only regularly covered franchises like the 1997-98 New York CityHawks and the Long Island-based New York Dragons (2001-08), but also even played an actual game with one of them - and lived to tell (and write) about it.

After beat-reporting two woeful seasons' worth of CityHawks games at the "World's Most Famous Arena" (Madison Square Garden had hastily lobbied the league for its own expansion club when it got wind of a team coming to the nearby New Jersey Meadowlands: the Red Dogs) - Sarra was both surprised and giddy when he heard yet another team would be coming to the market - this time to his hometown Nassau Veterans Memorial Coliseum.

The Dragons were actually the relocated Iowa Barnstormers (1995-2000) - a smaller-market sensation owned by league founder (and episodes 43 & 44 guest) Jim Foster - who sold the franchise to New York Islanders NHL owner Charles Wang, with the blessing of an AFL management eager to finally succeed in the nation's largest media market.

On April 8, 2001, Sarra got the literal "inside story" of the new club - when, at Wang's suggestion, he suited up for and saw last-minute action in the Dragons' first-ever home preseason match - a Plimptonian participatory experience that gave his Newsday readers a true sense of what the indoor game was all about.

Did you know that every week, nearly 40 million job seekers visit LinkedIn? Post your job for free at https://linkedin.com/GoodSeats.

Paper Dragon: A Reporter Learns What It’s Like to Get in the Arena with the Pros - And Finds He’s Got the Write Stuff - read article here

EPISODE 246: The Pittsburgh Maulers - With Tom Rooney

As we continue to debate the general wisdom of resurrecting the intellectual property of the original short-lived 1980s version of the United States Football League - as well as question the viability of launching yet another spring pro football circuit - our attention this week turns to one of the eight chosen "franchises" for the new USFL launching this April.

Of course, memorably well-supported originals like the Tampa Bay Bandits, New Jersey Generals, Birmingham Stallions, and the only two clubs to ever win USFL championships - the Stars (once in Philadelphia, once in Baltimore) and the Michigan Panthers - make some semblance of sense.

But the lamentable one-year Pittsburgh Maulers?

Longtime sports promotions executive Tom Rooney - nephew of famed Pittsburgh Steelers founder Art Rooney, and former Maulers front office executive - joins for a nostalgic trip back to Three Rivers Stadium ("One and Dumb: The Story of the Maulers" from Three Rivers Stadium: A Confluence of Champions) and shares just why this mostly forgotten team from 1984 just might be worth bringing back to life.

Three Rivers Stadium: A Confluence of Champions - buy book here

EPISODE 243: The 3rd Annual Year-End Holiday Roundtable Spectacular!

​We try to make sense of a decidedly bipolar 2021 with our third-annual Holiday Roundtable Spectacular - featuring three of our favorite fellow defunct sports enthusiasts Paul Reeths (OurSportsCentral.com, StatsCrew.com & Episode 46); Andy Crossley (Fun While It Lasted & Episode 2); and Steve Holroyd (Episodes 92, 109, 149 & 188).

Join us as we discuss the past, present and potential "futures" of defunct and otherwise forgotten pro sports teams and leagues - starting with a look back at some of the year’s most notable events, including:

• COVID-19's continued wrath across the entirety of pro sports;

• Cleveland says goodbye Indians - and hello Guardians;

• The dubious reincarnation of the USFL;

• Relocation threats from MLB's Oakland Athletics, the NHL's Phoenix Coyotes, and half a season's worth of the Tampa Bay Rays;

• NWHL women's hockey reorg/rebrand to Premier Hockey Federation;

• NPF women's softball suspends operations after 17 years; AND

• The passing of challenger league pioneer Dennis Murphy.

Plus, we say goodbye to ESPN Classic!

EPISODE 242: Pittsburgh's Civic Arena ("The Igloo") - With Dave Finoli

Our "tour" of lost pro sports venues continues with another stop in the Keystone State, this time for a loving look back at the life and times of Pittsburgh's legendary Civic Arena - aka "The Igloo" - with Steel City native Dave Finoli (editor, "Pittsburgh's Civic Arena: Stories from the Igloo").

Originally constructed in 1961 for the city's Civic Light Opera, the Arena was an ahead-of-its-time architectural marvel - distinctively adorned by a massive 3,000-ton retractable steel-roof dome that was world's first of its kind - making not just an attractive venue for music and entertainment, but big-time sports of all kinds.

Over time, the Igloo became synonymous with its longest-running tenant - the NHL's Penguins - who became the building's main occupant as an expansion franchise in 1967, and saw three (of its total five) Stanley Cup title runs.

But, of course, we remember the other teams that also called the Civic Arena home - including: basketball's Rens, Pipers & Condors; World Team Tennis' Triangles; soccer's Spirit & Stingers; arena football's Gladiators; lacrosse's Bulls & CrosseFire; and even roller hockey's oft-forgotten Phantoms.

And don't forget Dr. J's Pisces too!

Pittsburgh’s Civic Arena: Stories From the Igloo - buy book here

EPISODE 240: The USFL Returns (Sort Of) - With Scott Adamson

After months of speculation, the first concrete pieces of confirmation of a possible return of the United States Football League were issued by Fox Sports' PR department last week. Despite a press release claiming to contain "everything you need to know" about the new USFL, a ton of important questions about the what, when, how, and even where of the proposed spring league still remain.

What is known is that Fox will be a major equity owner of the new circuit, and will contribute a number of its senior executives from its sports ranks to help run the enterprise. Brian Woods, founder of the four-year-old developmental Spring League - and recent acquirer of a bevy of original USFL league and team trademarks - will head up football operations.

The new league will have eight (presumably location-branded) teams and play a ten-game season schedule in a single city - currently rumored to be Birmingham, Alabama - on weekends from April to mid-June.

Other than that, it's still anybody's guess as to where players and coaches will come from (or how much they might make), what teams (and cities) will be resurrected, what rules (and potential innovations) might look like - and just what the mighty NFL (or even the still-promised XFL 3.0 in 2023) might be thinking.

We check in with our man in Birmingham, episode 184 guest Scott Adamson ("The Home Team: My Bromance With Off-Brand Football") to mutually speculate about what positives might come from a reincarnated USFL - and why it's hard not to be cynical about a potential return to the "glory days" of the 1980s.

The Home Team: My Bromance with Off-Brand Football - buy book here

EPISODE 238: The National Women's Football League - With Britni de la Cretaz & Lyndsey D'Arcangelo

We return to the fascinating story of the pioneering National Women’s Football League (1974-88-ish) - and its overlooked role in the surprisingly resilient world of women’s pro football - with sportswriters Britni de la Cretaz & Lyndsey D'Arcangelo ("Hail Mary: The Rise and Fall of the National Women's Football League")

The modern women’s pro game started modestly enough in 1967, when a Cleveland-based talent agent named Sid Friedman launched a barnstorming outfit known as the “Women’s Professional Football League” in which a team of women (eventually nine) toured the country playing men’s clubs in exhibitions and charity events – even as halftime entertainment at NFL and CFL games.

Frustrated by the lack of seriousness accorded their efforts, a number of breakaway players and teams bolted from Friedman's grip in 1974 to form a decidedly (and competitively) legit seven-team league; by 1976, the NWFL had ballooned to 14 franchises from coast-to-coast, including three in football-mad Texas – led by the “Herricanes” of Houston (our Episode 154 with filmmaker Olivia Kuan).

Though lacking sustainable budgets, major media coverage or appreciable crowds, the NWFL featured a passionate and determined breed of player – drawn to an unprecedented opportunity to play real men’s-style tackle football for pay and buttressed by an emerging progressive era of Title IX, the Equal Rights Amendment and rampant sports league entrepreneurialism.

D'Arcangelo and de la Cretaz share insight into this little-known but ultimately influential league, especially from the stories of its players - whose spirit, tenacity and simple "love for the game" helped set the template for the eventual mainstream arrival of women's pro sports in the decades that followed.

Hail Mary: The Rise and Fall of the National Women’s Football League - buy book here

EPISODE 237: Pro Sports in Atlanta - It's Complicated (With Clayton Trutor)

By the time you hear this week's episode, the Atlanta Braves just may be celebrating their second-ever World Series trophy since moving from Milwaukee in 1956. 

If so, it would be the team's first title in 26 years, and only the second time in the region's modern sports history - or fourth, if you include the titles won by the now-defunct NASL's Atlanta Chiefs in 1968 and Major League Soccer's Atlanta United three years ago - that "The ATL" has been able to boast of any true major pro sports championship. 

That kind of futility can make any sports fan question their sanity, and as this week's guest Clayton Trutor ("Loserville: How Professional Sports Remade Atlanta―and How Atlanta Remade Professional Sports") tells us - in Atlanta's case, that self-doubt dates all the way back to the mid-1970s when one of its major newspapers dubbed the city "Loserville, USA".

As Trutor describes it, Atlanta's excitement around the arrival of four professional franchises during a dynamic six-year (1966-72) period quickly gave way to general frustration and, eventually, widespread apathy toward its home teams.  By the dawn of the 80s, all four of the region's major-league franchises were flailing in the standings, struggling to draw fans - and, in the case of the NHL's Flames, ready to move out of town.

While that indifference/malaise has dissipated somewhat in the decades since then (save for a second attempt at the NHL with the short-lived Thrashers), the dearth of team titles continues to loom over Atlanta's pro sports scene.

The resurgent Braves and their paradigm-changing Truist Park complex may just help change all that.

Loserville: How Professional Sports Remade Atlanta - And How Atlanta Remade Professional Sports - buy book here

EPISODE 233: “The NFL Today” - With Rich Podolsky

Veteran sportswriter and Sports Broadcast Journal columnist Rich Podolsky ("You Are Looking Live!: How 'The NFL Today' Revolutionized Sports Broadcasting") joins the pod this week for an inside look at the TV pregame show that modernized how America experiences nationally televised pro football.

While the concept of NFL pregame coverage dates back to the earliest days of the medium, it wasn't until 1974 that the format was produced live for the first time in full "wrap-around" fashion via the The NFL on CBS - with studio hosts Jack Whitaker and Lee Leonard providing pregame features, as well as halftime and postgame scores and highlights from around the league.

But it was during the following season - when CBS Sports producers hired up-and-coming play-by-play sportscaster Brent Musburger, former Miss America winner Phyllis George, and ex-Philadelphia Eagle player Irv Cross to anchor the proceedings - that things really got interesting. 

Three magnetic personalities from differing sports experiences and perspectives - soon joined by professional gambler Jimmy "The Greek" Snyder in 1976 - helped drive the now-renamed "The NFL Today" to must-watch status among both die-hard NFL fans and casual viewers alike.  And with it: sky-high ratings and Emmys for CBS' NFL coverage.

Along the way, headline-grabbing drama among the show's stars became commonplace - including George's shocking departure from the show in 1978 (replace briefly by former Miss Ohio USA Jayne Kennedy) and equally surprising return two years later; a post-show, bar-room fist-fight between Musburger and Snyder in 1980; and Snyder's infamous comments about Black athletes during a 1988 Martin Luther King Day interview that immediately ended his career.

You Are Looking Live!: How “The NFL Today” Revolutionized Sports Broadcasting - buy book here