Long-time Kansas City Chiefs public relations director Bob Moore joins Tim Hanlon to recount his pre-NFL baptism-by-fire tenure as communications lead for the United States Football League’s most successful franchise, the Philadelphia/Baltimore Stars. Moore recalls the instant credibility boost of snagging General Manager Carl Peterson from the cross-town NFL Super Bowl champion Philadelphia Eagles; credits Peterson’s vision in building the USFL’s most consistently dominant team from his mastery of the league’s novel territorial draft system; laments the league’s irrational zeal to expand by six teams in the first off-season as an unwitting hastener of its ultimate demise; and explains how the 1985 USFL champion “Baltimore” Stars never actually played a down inside “Charm City.” This episode is sponsored by our audiobook friends at Audible.com!