Baseball history is often told through championships, statistics and the tales of legendary players. Todd Radom sees it differently.
One of sports' foremost designers, branding experts and visual historians, Radom has spent decades exploring the artifacts that tell baseball's deeper story: logos, uniforms, ballparks, scorecards, mascots and the countless details that connect generations of fans to the game they love.
In this episode, we discuss Radom's fascinating career and his latest book, "The Ballpark and Beyond," a richly illustrated celebration of baseball's people, places and enduring culture. Along the way, we explore forgotten franchises, legendary ballparks, Negro League dynasties, baseball's ties to American history, and the surprising stories hidden in plain sight throughout the sport.
Through Radom's unique lens, baseball becomes more than a sport — it becomes a living archive of American culture. The result is a wide-ranging exploration of the people, places and forgotten connections that continue to give the national pastime its remarkable depth and texture.
