EPISODE 314: The UK (Hearts) the NFL - With Ben Isaacs

Domestically, American football has never been more popular (or prosperous)  than it is today - yet questions continue to circle among the ownership class of the NFL as to how the pro game can continue to grow outside the confines of its current 32-team franchise structure.  

While the feasibility of pursuing more club expansion within the US is hotly debated, there is no denying that the true future of the league's fortunes rests on its ability to more reliably tap into the massive fan fervor for pro pigskin building in international markets.

Ben Issacs ("The American Football Revolution: How Britain Fell in Love with the NFL") makes the case that the UK might be one of the most logical regions to put on the league's shortlist - buttressed by a surprisingly strong history of interest in and support for the game - especially in London, where nearly three dozen regular season games have been played since 2007.

In fact, the British Isles have been fascinated with American football for much longer than that - and Isaacs takes us through some of the evidence, including: the NFL's American Bowl pre-season exhibition series during the 1980s; the post-season 1984 USFL Wembley Stadium matchup between the champion Philadelphia Stars and the Burt Reynolda/Tim Bassett-owned Tampa Bay Bandits (for the long-forgotten "Jetsave Challenge Cup"); the ill-fated league-sponsored World League of American Football (with the 1991 World Bowl champion London Monarchs); and the reconstituted NFL Europe/Europa and its still-revered Scottish Claymores.

The American Football Revolution: How Britain Fell in Love with the NFL - Buy Book Here

EPISODE 134: The World League of American Football’s London Monarchs – With Alex Cassidy

By popular request, we begin our exploration of the enigmatic 1990s international experiment known (initially) as the World League of American Football with a deep dive into its first championship team – the London Monarchs – with author Alex Cassidy (American Football's Forgotten Kings: The Rise and Fall of the London Monarchs).

Resurrected from an idea originated (but never launched) by the NFL in 1974 called the “International Football League,” the WLAF was formed in 1989 as both a spring developmental circuit as well as an operational test bed for full-fledged expansion of American football into markets outside the United States.

Eventually comprised exclusively of European teams by 1995 (later under the banners “NFL Europe” from [1998-2006] and “NFL Europa” [2007]), the first two seasons of the WLAF also featured a Canadian franchise (the Montreal Machine) as well as six in the US – most of which (Orlando, Birmingham, Sacramento, San Antonio, Raleigh-Durham [1991], and Columbus, OH [1992]) were historically forlorn pro markets.

The Monarchs played their first two seasons at the original/famed Wembley Stadium and became an immediate sensation in London, averaging over 40,000 fans per game – including a league-record-setting 61,108 for the WLAF’s inaugural World Bowl 21-0 championship over the Barcelona Dragons on June 9, 1991. 

Though the team never achieved the level of success or stability in the years that followed (the league’s return in 1995 began a peripatetic journey of future home stadiums across London, as well as Bristol and Manchester), the Monarchs boasted a memorable array of characters that – like other WLAF/NFLE teams – consisted of veteran NFL journeymen and promising young developmental talent from both the US and the Continent, including:

  • Kicker Phil Alexander, the league's 1991 points leader (and now Managing Director of Crystal Palace);

  • RB Victor Ebubedike, the first European native to score a touchdown (vs. the Orlando Thunder, 4/6/91):

  • Journeyman NFL QB Stan Gelbaugh, 1991’s WLAF Offensive Player of the Year; and

  • Former Chicago Bears Super Bowl-winning defensive lineman William “Refrigerator”Perry.

PLUS: The “Yo-Go” Monarchs theme song!

American Football’s Forgotten Kings: The Rise and Fall of the London Monarchs - buy here