In the late 1960s, Denver’s business and political leaders were convinced they had secured the ultimate prize in international sport: the 1976 Winter Olympic Games. With the backing of the US Olympic Committee and a successful bid before the International Olympic Committee, Colorado seemed poised to showcase itself on the world stage. But just two years later, that dream collapsed in spectacular fashion — when the state's voters did the unthinkable, and told the Olympics to go elsewhere.
This week, we explore the fascinating saga of the “Olympics that never happened” with cultural historian and UNC Greensboro professor Adam Berg, author of "The Olympics That Never Happened: Denver ’76 and the Politics of Growth." Berg examines how an elite coalition of boosters and officials promised a glittering event, only to face escalating costs, shaky logistics, environmental concerns, and — most importantly — a grassroots multi-issue opposition movement that united environmentalists, taxpayer advocates, and suburban "NIMBY" homeowners.
It’s a story that goes far beyond sport — one about power, growth, democracy, and the limits of civic boosterism in a rapidly changing/modernizing Colorado. Berg reveals how the defeat of the Games energized a new political consciousness, launched the career of future governor Richard Lamm, and reshaped how host cities and the IOC think about public consent for mega-events.
It's one of the most remarkable “what-ifs” in Olympic history — and a story whose impact still resonates today.
