For billions of people around the globe, the FIFA World Cup is the ultimate sporting event. But what does the tournament reveal about the world beyond the pitch?
This week, we welcome Financial Times journalist and New York Times bestselling author Simon Kuper to discuss his latest book, "World Cup Fever: A Soccer Journey in Nine Tournaments." Drawing on more than three decades of firsthand reporting from World Cups spanning Italy 1990 to Qatar 2022, Kuper reflects on how football's greatest spectacle has evolved — and what that evolution says about politics, culture, globalization, nationalism, media, money, and power.
Far more than memorable matches and legendary players, we explore the World Cup as a unique lens through which to view modern history itself. Kuper recounts his experiences covering tournaments staged amid political upheaval, examines FIFA's transformation from a relatively modest governing body into a global commercial powerhouse, and reflects on the growing tensions between football's grassroots appeal and the immense corporate and geopolitical forces that now surround the game.
Along the way, we discuss how World Cups have served as stages for dictators and democracies alike, why the tournament remains one of the few truly shared global cultural experiences, and whether the event has become more accessible — or more distant — from the ordinary fans whose passion fuels it.
