Sports lifer. Road warrior. Straight shooter. In this no‑holds‑barred conversation, veteran sports marketer, former minor‑league ballplayer, and acclaimed author Bob Wilber opens up about a wildly unconventional career that somehow connects the Detroit Tigers minor-league system, Converse sneaker deals, indoor soccer barns, and nitro Funny Car mayhem.

Wilber takes us inside a childhood spent in dugouts and press boxes as the son of longtime Major League catcher, coach, and scout Del Wilber, and a trailblazing mother who broke barriers in the St. Louis Cardinals’ front office. From there, we follow him onto college diamonds and through the harsh realities of chasing – and losing – the big‑league dream.

The story hardly slows down. Wilber walks through his pivot into sports marketing and front‑office life, selling corporate America on emerging properties and trying to keep the MISL's St. Louis Storm, NPSL's Kansas City Attack, and CISL's Indianapolis Twisters alive in the boom‑and‑bust world of indoor soccer. Then he details his second (third?) act in motorsports, running NHRA Funny Car teams and becoming one of drag racing’s most distinctive PR voices and storytellers.

Along the way, Wilber talks candidly about burnout, constant travel, reinvention, and why he finally stepped away to write his autobiographical “Bats, Balls, & Burnouts: A Life of Sports, Marketing, and Mayhem".

If you care about the business behind the games – the hustle, the politics, the strain on real life – this conversation is a masterclass in how sports really work once the lights go off and the fans go home!

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Bats, Balls & Burnouts: A Life of Sports, Marketing and Mayhem - buy book

Former sportscaster and fellow defunct pro sports enthusiast Kenn Tomasch joins host Tim Hanlon to dig deep into the two-season saga of the Indiana (née Indianapolis) Twisters of the Continental Indoor Soccer League – the mid-90s summertime indoor soccer circuit hatched by a collective of team and arena owners from the NBA and NHL to keep their facilities humming during their respective “off”-seasons. CISL franchises controlled by entities outside the big-league fraternity were also part of the mix (accounting for half of the eventual 18 teams during the league’s five-year run from 1993-97) – including the tumultuously tenuous Twisters, who cycled through two separate ownership groups as well as a temporary spell of league receivership during its brief 21-month existence.

As the radio “Voice of the Twisters,” Tomasch was there for all of it, including:

A rousing home debut on June 21, 1996 at Indianapolis’ Market Square Arena that saw the club drop an entertaining 7-6 overtime decision to the Washington Warthogs;
Dwindling announced home-game crowds of barely 2,000+ just months later;
Co-owner Rodney Goins ceding his role as president mid-season to become an active player on the Twisters roster – debuting as US pro sports’ first-ever player-owner on August 23, 1996;
Becoming “wards of the league” two weeks later when Goins and his co-owner brother suspend operations – and team radio broadcasts;
New ownership, team name, logo, colors – and a surprising second-place regular season finish in 1997;
Losing home-field playoff advantage due to a scheduling conflict, and ultimately an early exit from a potential title run; AND
The abrupt folding of the venerable San Diego Sockers just days before the 1997 season that foreshadowed the CISL’s demise later in the year.

This week’s episode is sponsored by Podfly and Audible.